by Nikole Gianopoulos
The University of West Georgia chapter of the American Marketing Association in the Richards College of Business recently won an award for outstanding chapter plan at the AMA International Collegiate Conference in New Orleans. The Marketing Club is open to marketing majors as well as any students who are interested in the field of marketing.
At the conference, the executive board and students learned more about the field of marketing along with gaining first-hand experience in networking with people from around the U.S. There are over 300 active collegiate chapters in the U.S., and preparing, implementing and measuring against the plan is all a part of being a chapter in AMA.
The chapter has a separation of committees to enhance the opportunities for development with the community and students. Some of the events that guided students to help the community included developing a marketing plan for the local Papa John’s Pizza, volunteering at Color Run Atlanta, donating cans to a local soup kitchen and hosting a professional banquet at a local restaurant. The students were awarded $2,000 to go towards funding classmates to attend the conference in New Orleans in part of the marketing plan they developed for Papa John’s Pizza.
Another successful event for the chapter was the professional banquet.
Students were able to contact local and national professionals from companies such as Coca-Cola, National Builder Supply, Atlanta Falcons, a local law firm and more. The students were also provided a professional dinner and one-on-one time to speak to the professionals.
“Winning the award gave us confidence and validation that we are making a difference,” exclaims the President of the AMA chapter Tabitha Curson, who mentioned that the conference widened the students’ view about the marketing field. “Opportunities are the best source of learning, and our chapter believes the more we can give opportunities to our students, the more learning experiences open doors.”
The AMA was established in 1937 and has grown to be one of the largest associations in the world. Also, it is looked upon as the most credible marketing resource for its members by providing them with the most current tools and training in order to obtain information and make connections.
For more information about the American Marketing Association, please visit www.ama.org/AboutAMA/Pages/About.aspx.
For more information about the UWG Marketing Club, please visit www.westga.edu/mktreal/1661.php.
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