Perspective Online

UWG Team Gains Recognition at the NSSA

by Nikole Gianopoulos

The Starbucks team of Riley Auskelis, Adam Kotter, LeeAnn Frank and Bailey Fabricius won national recognition at the National Social Sciences Association conference as the second best undergraduate research paper in the U.S. at what was announced as the largest gathering of the NSSA in its history.

UWG Team Gains Recognition at the NSSA The research regarded the University of West Georgia’s campus Starbucks and was conducted in President Emeritus Dr. Beheruz N. Sethna’s class in the Richards College of Business. The students made a survey and dispersed it through a marketing carnival in which participants answered the survey questions through a game and traditional questionnaire. Then t-tests, chi-squared, correlation and regressions analyses were ran on the data from which the students came up with marketing advice for the campus Starbucks.

Team member LeeAnn states, “The win in Las Vegas means a lot to our team. We spent many hours and late nights working on our research and our proud we came home in second place in undergraduate research.”

The NSSA is a national interdisciplinary association that has been in existence for 33 years. It started as a series of regional associations for two and four year social scientists and then became a national association with its first national conference in Washington, D.C. Over the years the association has served thousands of social scientists with its conference, seminars and publications.

For more information about the National Social Sciences Association, please visit www.nssa.us.

 

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